Pacific Media Surveys

The Tebbutt Research Media Surveys are focused on understanding how people access, use, and engage with media. They provide a clear, evidence-based view of media consumption patterns across channels including print, radio, television, and digital platforms.

The surveys capture both access and behaviour, examining not only which channels are available to people, but how frequently they are used and for what purposes.

The study is designed to reflect the realities of media environments in the Pacific, where access, infrastructure, and usage patterns can vary significantly between locations and populations. By grounding the research in local context, it delivers practical insight into how audiences are reached and how information flows within communities.

The reports support organisations seeking to plan communications, understand audience reach, or evaluate the effectiveness of different channels. It provides a reliable foundation for decision-making in environments where media landscapes are evolving and often fragmented.

Built on Tebbutt Research’s in-country field capability and regional experience, the study offers a structured approach to understanding media access and consumption in key markets of the Pacific.