Tebbutt Research in the news

Most of our commercial work is confidential, but sometimes Tebbutt Research turns up in the news, gets quoted by other organisations, or is referenced in public reporting. This most often happens after a public opinion poll, a media survey, or a significant social research report is published.

Public opinion, media and social research

Tebbutt Research has a long history of conducting public-facing research in the Pacific, including opinion polling, media research, audience studies and large-scale social research.

Examples include:

• The one change that PNG small businesses say will help the most – Post-Courier
• Fiji’s leaders score high in poll – The Fiji Times
• Radio group tops research on Fiji media – The Fiji Times
• PNG Citizen Media Engagement Study 2023 – ABC International Development
• Tebbutt Research articles – Post-Courier
• Research company boss defends poll credibility – The Fiji Times
• Editorial comment: Tebbutt Times Poll is back – The Fiji Times
• Solomon Islander views – Devpolicy Blog
• Tebbutt Poll – The Fiji Times

Our Pacific Media reports are one example of this work. Media research is regularly used by broadcasters, advertisers, agencies and development partners to understand audience behaviour, platform use and information access across the region.

Quoted and referenced elsewhere

Tebbutt Research is also cited or referenced in public documents, reports and organisational announcements. These references show how research findings are used beyond the original project, including in policy, development, commercial and investment contexts.

Examples include:

• Survey of Consumer Awareness and Use of Energy Rating Labels in PICs – Solomon Islands Country Report
• Enhancing the ecosystem for entrepreneurship and innovation in the Pacific – Griffith Asia Insights
• Communications Fiji Limited market announcement – South Pacific Stock Exchange

On the record

When research is public, it often becomes part of a wider conversation.

A poll may be debated in the media. A media survey may influence advertising and communication decisions. A social research report may be used by governments, donors and development partners. A business survey may be picked up by journalists, academics or industry groups.

We have been mentioned many times in letters to the editor!

Research isn't always well understood, so we take pains to ensure that public-facing outcomes are clear, credible and defensible.